Finally, create a brand that sells with consistent, elevated visuals
…the kind that give you the confidence to command your dream price, pursue new opportunities, and share your Instagram handle (because you’re finally proud of the way your brand looks!).
Internationally-renowned Stylist and Creative Director Sandra Chau pulls back the curtain on her signature visual brand storytelling method
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It's been a labour of love, and you've poured your heart and soul into creating one-of-a-kind, impactful products or services.
But lately, it feels like you've hit a roadblock.
And you come face to face with it every time...
...you open Instagram to post but end up spending an hour scrolling through your camera roll struggling to find a single on-brand image to share
...your friend asks you to share the link to your shop and you mumble something about it "not really being ready" (even though it's been live for three years)
...you offboard a client and know you should reach out to new leads, but feel a looming sense of dread that they'll take one glance at your Instagram account and think "she's not legit"
...you get the itch to increase your prices but know deep down that, with the way your brand looks right now, your dream clients and customers won't see the value.
You know you need to be your business’ number one cheerleader.
But if you can't shout about your brand from the rooftops, how are they going to know about it?
So you know the missing link between where you are right now and actually getting the right people to notice you is having on-brand images to use.
...and not just any images.
The consistent, elevated, eye-catching type images — the ones that do the selling for you.
That would be fine and all... if you had $10,000+ to spend on a team of experts to create it all for you...
...or an artistic eye to bring it to life on your own.
But, like most solo business owners, your budget is capped...
...and your speciality lies in creating valuable products or services for your dream clients, not curating images like the creative director of a well-oiled production team.
- How do I take show-stopping images that make my brand stand out from the crowd?
- How do I tell a story and evoke emotion with my visuals so they connect with my dream clients and customers?
- How do I curate killer props so I always have something on hand to use? And how do I create different looks using the same props?
- What brand colours should I use and how do I bring them into my shoot?
- How do I take photos that look natural and not forced?
- How do I get a ton of meaningful images out of a shoot so I can stretch my brand images months into the future?
- How do I get images of more than just myself?
And once you've finally created those images (that's if you get ones you're actually proud of), you've got even more questions...
- How do I decide if a photo makes the cut?
- How do I pull it all together to create a unique, cohesive brand that makes people want to buy?
- How do I know which images to share on social media and on my website so they stop the right clients and customers in their scroll?
- How do I strategically use my photos to communicate the value of my products so I can sell out my collections and gain trust with retailers?
- How do I plan for the next shoot so that the photos are different and new but still true to my brand?
Let alone THIS big, glaring question...
Where do I even start?!
^ I can assure you, you're not the only one asking this. ;)
(Which, if you're being really honest, you may have gone down this route before!)
This looks like...
- Spending a day, or two... or every working hour... scrolling TikTok, diving deep down the YouTube black hole, and searching hashtags on Instagram, trying to find some magic photography, branding, and styling advice you can swipe. But, inevitably, feeling pulled in 100 different directions because of ALL the competing information
- Scouring Pinterest and Instagram for inspiration and trying to dissect how a brand's images have been made so you can recreate them for yourself ... a copy-and-paste approach that will ultimately leave you blending in with everyone else
- Enroling in short marketing or photography courses (after all, you're a self-confessed online course junkie!) which help sharpen your skills, but leave you feeling completely lost and overwhelmed about how everything actually fits together
- Enlisting a design-savvy friend to help you with the "branding" side of things, but quickly learning that a stand-out brand demands SO much more than a pretty logo... (there's still that problem of creating a cohesive visual brand identity!)
- Trying to take your own photos but struggling to find the right lighting, knowing what props to include, or how to achieve consistency across your visuals
- Or giving up on the whole unique photo thing altogether and resorting to scouring stock photo libraries for images that match your brand vibe... but realising they're way too generic and won't communicate the value of YOUR products or services
You see, you could take this approach and do it ALL on your own — but that would be a HUGE amount of work.
And despite the hours, days, ahem, weeks you'd spend doing all of this stuff, taking the DIY route would ultimately leave you with a mish-mash of a brand that is anything but consistent or elevated.
Option 2: The Outsource-Everything Approach
(While you may not have done this one in its entirety, I'm sure it's crossed your mind!)
This looks like...
Paying professionals to do it all for you. We're talking...
- A brand strategist and stylist to plan out your shoot and make sure it will actually tell your brand story: $5k+
- Models: $1k+
- A hairstylist and makeup artist to get your models (or you) camera ready (or even just a Sephora run): $500+
- A photographer to bring your brief to life and get all of the shots that will engage your ideal customers or clients… plus edit the photos for you: $3k+
- A social media manager to plan out what to post and when (and schedule your content so it's ready to go): $1k+
- A content writer to curate conversion-worthy captions: $500+
- Studio/venue hire: $1k+
- Props/rentals: $100-$1k+
- Not to mention any extras (florals, new clothes, the list goes on!): $2k+
This will take your hands off the nitty gritty and it may be slightly quicker than the Do-It-Yourself Approach (although you'd still have to fit in around the timeline of the service providers you choose), but it WILL cost you a pretty penny...
...we're talking upwards of $10,000.
Multiply that by the number of times you want to repeat the process for new images each year and you'll land at your annual grand total.
So you could choose either of these options...
...but are they really going to be the quickest and most budget-friendly way to reach your goal of having consistent, elevated images that capture the attention of your ideal customers or clients?
What if there was a third option?
One you couldn’t find on Google...
An uncomplicated method that allows you to do all of THIS ^ even if you're not a pro stylist or photographer (and without forking out the tens of thousands it would cost to hire experts to do it for you!)
Psst: There is.
the Branding Shoot Method®
Your A-to-Z blueprint for capturing the attention of the right clients and customers with consistent, elevated visuals — all in a 5-module, self-paced course, complete with styling video demonstrations, bite-sized lessons, templates and worksheets.
This is my signature method that's been put to the test by hundreds of creatives worldwide who've gone on to book their highest-paying clients, sell out their product collections, land magazine features, and collaborate with luxury brands (Dior and YSL ring a bell?)
Now, I'm handing over everything I've used to help them get there... to you.
If you've tried your best to create brand visuals but still have that "I've got NO idea what I'm doing" sinking feeling in the pit of your stomach and just wish an expert could tell you EXACTLY what to do…
Or…
If you feel fairly good about your brand but keep missing out on dream clients and customers and know you could flip this script if you just had the tools to make your brand that little bit more elevated.
You need an uncomplicated, step-by-step system.
One that draws on the exact method I've developed over 10+ years' experience directing and styling campaigns for tons of luxury brands all over the world – brands like Plann, Naked Lab, SOL Loungewear, Tea Nomad, and Mishku Studio.
Darcy Benincosa, Photographer
David, Photographer
Ginny Au, Stylist
Trish, Photographer
- Learn my exact process for styling beautiful still life imagery by using the principles of composition and mood
- Get 7 Secrets to Curating a Kick-Ass Styling Kit… including how to get the most bang for your buck as you create your kit, so you don’t blow your budget
- Discover how to get the most visual content out of your still life set up, so you can make your images work for Instagram, online magazines, and more
- Watch the Over-My-Shoulder Styling Tutorials where I take you behind-the-scenes of two branding shoot case studies: an inspiration wall shoot I did for a calligrapher and a how to style a corner of your office shoot — you'll see me in action choosing the hero for an image, thinking about surfaces, adding texture, and more
- Go behind-the-scenes on several of my shoots to gain insight into my thought process behind creating the images, so you can plan for yours
- Learn how to create a wide range of evergreen imagery from the one branding shoot, so you can use your photos strategically years down the track on your website, on social media, and in other brand materials
- Swipe two detailed Sample Brand Shoot Shot Lists from real-life client projects, so you can prepare for your own shoot with ease
- Learn how to maintain a sense of control throughout the day. Plus, learn the secret tip for capturing on-brand images on the day of your shoot simply by using your phone camera
- Discover how to create and design a compelling concept for your branding shoot… including my step-by-step process for curating a mood board that clearly communicates your vision
- Get the 3 crucial steps for bringing together your creative team to execute your game-changing branding shoot… and how to manage your team in the most organised and efficient way — do NOT schedule another brand photo shoot before watching these lessons
- Swipe my Collaboration Ask Email Template — this is how I've built lasting relationships (and gotten more bang for my buck) with partners on a shoot
- Learn how to create a day-of schedule, so you can clearly communicate hour-by-hour expectations. Plus, get access to my Day-Of-Shoot Runsheet Template to ensure everything goes smoothly.
- How to pull your visuals together to ultimately build know, like, and trust so that your brand does the selling for you
- Get my secret to strategically choosing the perfect images from your shoot (and how to cull the photos you don’t need)
- Discover how to use your images to transform your Instagram feed into a virtual billboard that compels dream clients and customers to say “yes” (this allows you to post intentionally instead of on the fly)
- Learn 5 easy tweaks to giving your website a facelift using your new images, so visitors know they’re a perfect fit from the moment they land on your home page
- Swipe the exact approach I teach my clients to get their shoots published (this dramatically increases eyeballs on your brand!)
- Learn how to strategically use your visuals on Pinterest to reach more of the right people (and how your Pinterest account can grow your Instagram following!)
- Get an insider tutorial from renowned Graphic Designer Mishku Studio on how to easily create impactful graphics and brand collateral using Canva
- Discover how to unlock your brand voice, aesthetic, and unique story, so you can translate them into compelling visuals that connect and convert
- Learn how to define your ideal client and understand the essentials of creating show-stopping imagery that attracts them
It's time to pull back the curtain
MORE on sandra's magic....
When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I’ve already made back my 4 figure investment in my images (and then some!).
Michelle Browne, Mishku Studio
This kind of access is usually only reserved for my 1:1 clients who pay well over $5,000 for my services, but you can get access to me as your personal Visual Brand and Strategy Consultant at no added cost.
If you want my eyes on any part of your creative process (think planning your brand shoot, reviewing your run sheet, brainstorming image ideas, sifting through your images, and more), or you find yourself feeling stuck and need help getting back in momentum, simply book in your 2 x 1:1 calls and we’ll make it happen.
Never feel alone as you create your elevated brand when you have access to our Private BSM Facebook Community for daily support, audits and feedback.
This is the place where you can submit your work for immediate feedback, get personalised reviews and audits from Sandra (on anything and everything from your shoot ideas to your image collections to your brand's strategy and more!), ask your burning questions, share wins, and find collaborative partners to do shoots with.
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After guiding hundreds of students through this program over the last 5 years, I know exactly what holds people back and what helps them take serious action
I'll walk you through shoots for product-based businesses like clothing, swimwear, jewellery, handmade products, artists and homewares, and service-based businesses like business coaching, online education, graphic designer, florists, and more!
- See my step-by-step process in action as I take you through the brief, design, and coordination of a shoot, right through to how it translates into imagery
- Discover how I create 100+ usable, evergreen images from a single shoot, and glean styling tips and techniques for how you can maximise your own shoot
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Glean tips and tricks from some of the best women in biz in virtual-wine-date-style interviews. I've carefully curated a selection for you, including:
- ASHLYN CARTER, COPYWRITER: A deep-dive into the art and science of crafting copy that converts (ahem, the WORDS that come alongside those new beautiful images)
- HALCYON HIVE, PINTEREST STRATEGIST: A how-to on starting a Pinterest strategy that fills your boards with images that drive traffic to your website
- MISHKU STUDIO, GRAPHIC DESIGNER: A crash course in how to create a strong brand that allows you to command your dream price and convert more sales
- KATIE O. SELVIDGE, PUBLISHER OF COTTAGE HILL MAGAZINE: A conversation about authenticity on Instagram and her refined outlook on the platform
... and more!
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See what our BSM alum have to say:
renee, GRAPHIC DESIGNER
“Sandra has helped me understand how to craft with intention before I even pick up my camera! She has a gift for getting right to the heart of what a brand or client needs to communicate their message. If you are in the business of creating visual content, BSM is the perfect tool to help you elevate your imagery so you can attract your ideal client and communicate your worth effectively!”
SARA, PHOTOGRAPHER
HA, FLORIST
cindy, JEWELLERY DESIGNER
ALINA, calligrapher
TARA, HANDMADE LEATHER JOURNALS
“Sandra has shown me the power of visuals in communicating with other brands because as soon as I implemented her methods of being more intentional with my imagery, I finally stopped getting ghosted by brands and actually started getting noticed!"
lynette, CERAMiCIST
“Since joining BSM, I have achieved more than I ever thought I'd achieve so early on in my business! Sandra gave me the confidence to do a photo shoot and use Instagram more to show up for my brand. Sandra is so supportive and really wants you to achieve your goals. I have learnt so much from BSM and I am so grateful for it!"
CASS, ready made terrariums
Janelle, brand photographer
If you’re a shop owner who wants to sell out your collections or get more retailers to carry your line, you need the Branding Shoot Method®.
If you’re a service provider who wants visuals that allow your ideal clients to instantly see your value, you need the Branding Shoot Method®.
If you’re a photographer who wants to strategically elevate your portfolio so you can book more dream clients or raise your prices, you need the Branding Shoot Method®.
So, yes, if you are an online business owner in any way, shape or form, and you want to finally feel proud of the way your brand looks so you can open the doors to wildly more opportunities, you need the Branding Shoot Method®.
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That's EXACTLY what happened to Azalea, a calligrapher & designer. After using the Branding Shoot Method® to create a bank of consistent images that elevated her brand, she got noticed by Dior (yes, the Dior) when they were searching for a calligrapher to create their event invites.
And if that wasn't life-changing enough, she's gone on to have some more jaw-drop moments...
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"Before BSM, I didn't have any specific style and I was never satisfied with my pictures. After BSM, I saw an 80% increase in enquiries and an increase in following in just a few months. I booked out my first calligraphy workshop and now have a regular on site calligraphing job with 2 major luxury brands, one of which was on my dream client list when I first started my business!”
Azalea, Azalea Calligraphy & Design
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You too can increase your enquiries and book high-end clients.
And while Dior may not be front and centre on your vision board, I bet you've got your own list of "instant YES!" clients or customers in mind.
Question is: How many more dream clients or customers do you think would say "yes!" to you if you finally had elevated visuals that communicated the value of your brand?
A whole lot more than ever before?
Truth is, creating show-stopping visuals with the Branding Shoot Method® will not only open up the doors to more of the right clients and customers, it will also allow you to enjoy incredible outcomes like these...
...adding an extra digit or zero to your product or service price, confident that no one's batting an eye at it, because your work and product finally communicates the value you want to charge
...pivoting to that new area of work you love and KNOW you're amazing at, because you now have the visual proof to back it up
...having confidence in your brand and finally not wanting to go hide in a corner when people ask you for your biz details because you're no longer embarrassed about the way your brand looks
...booking out your calendar for the entire year and finally having the freedom to travel, be present with your kids, and do whatever your heart desires
...saying no to projects that don't align with you because you no longer need to take on anything and everything that comes your way just to get cash
Would any of the above benefits change the business game for you?
I think yes.
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"I booked an onsite brand activation job for YSL! I also got a job with Aesop! They found me on Instagram and really liked my style! These opportunities were only possible because BSM taught me how to shoot images for my brand and create a cohesive aesthetic for my website and social media."
Pooja, Wood and Ceramic Artist
Michelle, Calligrapher
Renee, Graphic Designer
"BSM was such a rewarding and uplifting experience. It has really helped me take my photography business forward. I have honed in on the aesthetic of my photography, which has led to attracting fabulous clients who love my style and who I love working with! I feel so grateful to Sandra for sharing her knowledge with such passion and caring – she really goes above and beyond!"
Sarah, Photographer
Suzzanne, Graphic Designer
"If someone could help you turn your words and thoughts into beautiful images that really resonates with your audience, it would be Sandra. I have finally been able to grow my brand by targeting the right audience through imagery. Retail stores have been reaching out to me to carry my pieces, I've been featured in countless magazines, and have a upcoming pop up collaboration with Madewell! ! I now have a stable source of income and cash flow for the business. None of this would've have been possible without the cohesive brand I was able to build with BSM."
FRANCE, textile artist and curator
The Branding Shoot Method® includes lifetime months' access to the 5 game-changing Chapters, exclusive bonuses, private community, and personalised support from internationally-renowned Creative Director and Stylist Sandra Chau.
I've had students start booking new clients and making more sales with their elevated images in just 90 days after joining.
...so I know that you’ll be able to get results in just a few months too.
But of course, if you want to take longer or revisit the program content in the future, you can do that as you have lifetime access.
But as a business owner myself, I know firsthand what it's like to enrol in a program and then forget about it, leaving it to collect dust on the proverbial online course shelf. I don't want this to be another one of those programs for you. Let me clarify: This isn't another one of those programs.
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Because you wouldn't want something that holds the power to dramatically transform your business to just sit by the wayside, would you?
I've given you lifetime months access, but because I care about you taking action and getting results... it’s important you actually do the work sooner rather than later. And I’ve made that really easy with digestible bite-sized lessons so you can take action, and start seeing results in a matter of months.
So, give yourself the time to invest in your brand. And let's see if your brand is not wildly more recognisable, profitable, and professional, all because you took the time to elevate your brand imagery (psst: it will be!).
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How do I know if this will be worth my investment?
You've read the testimonials and seen what's been possible for other students who took the leap and joined the Branding Shoot Method® ... but now it’s your turn to make a decision.
So, what's an elevated, more high-end brand worth to you, my friend?
Booking dream clients because your visuals finally communicate your brand's value? Getting featured in industry-renowned magazines? Selling wildly more products than ever before? Receiving aligned collaboration requests that skyrocket your visibility?
Or, you could remain where you are right now... with a brand you don't feel confident in... one that doesn't communicate your value, doesn't connect with your dream clients or customers, and doesn't get you more opportunities.
I know which option I'd prefer for you.
How do I know if this will work for me and my brand?
The Branding Shoot Method® is designed for anyone with a visually-driven online business (whether product or service based), the kind that is always in need of scroll-stopping imagery for social media, website, Pinterest, or other brand platforms.
From graphic designers, floral designers, photographers, calligraphers, makers, artists to business coaches, calligraphers, and other product-based businesses — the Branding Shoot Method® teaches you to create consistent, elevated visuals for YOUR brand.
If you’re currently in the throes of starting your business, or if you’re already a few years in but still not able to book those dream clients or aren't seeing the sales and bookings you know your brand deserves, this course will show you how to change that.
Couldn’t I just hire someone to do this all for me?
You could, but if you’ve read this far down the page then you’ll know it will set you back a minimum of $15,000+ on a team of experts to create it all for you... and that’s only for one shoot.
Here’s the thing: creating consistent, elevated brand visuals isn't just something creative directors and stylists should be able to do – it’s something every single brand owner should be able to do for themselves. Becoming your own creative director and stylist allows you to create cohesive brand visuals that truly reflect your brand – because, after all, no one knows your brand as well as you do.
Plus, what does the ability to create new brand imagery at the drop of a hat without having to rely on anyone else really mean to you, my friend? It’s quite literally the difference between having a mish-mash of a brand and a brand that does the selling for you. That’s powerful.
What if styling doesn't come naturally to me?
I know — styling your own work or products may give you heart palpitations. Even if you're thinking "I'm NO creative director, Sandra,” I'll show you how you CAN do this.
All you need to do is follow the straightforward method I've already laid out for you, complete with step-by-step guides, bite-sized tutorials, and templates, and you'll be calling the shots with a creative director's honed eye in no time. This will allow you to style with ease so you can translate your vision into a shoot for yourself or your clients time and time again.
The result? Folders and folders of strategic images you can draw on for years to come — and a consistent, elevated brand that lets you capture the attention of the right clients or customers... command your dream price point... pursue new opportunities... and keep doing what you love.
Do I need to be a photographer to be successful in this program?
Nope! We have photographers and non photographers alike who take the program.
If you're not a photographer, that's fine, because I will teach you how you can get those awesome images without having pro skills. In fact, you don't even have to take the pictures if you don't want to. I'll give you my proven model on how to work with creative vendors, including photographers, so that you can get the "look" you want out of your head and into their head.
Plus, I’ll show you how you can create dozens of show-stopping images using just the camera on your phone, so it won’t matter if you don't have a DSLR or a big photoshoot lined up with all the pros – you can get started at home!
I'm a photographer. Will this help me shoot better for my clients?
YES! I've had photographers use the blueprint from the Branding Shoot Method® to transform their visual strategy into an integrated feed that gets them booked out. The great thing about the blueprint for photographers is that you can apply it to your own creative process to craft more intentional content for your brand and your clients. Just ask BSM student and photographer Sara Weir.
"Applying Sandra’s process to my own has given me new insights that directly affect the content I create for my brand and clients! TheBranding Shoot Method’s process of intentionally crafting images to communicate value and aesthetic even helped me create images to pivot into a new industry!”
What if I have another question not listed here?
You can also write to me at hello@schoolofvisualbranding.com or DM me on Insta and I’ll happily answer your questions to see if it's the right fit for you.
close faq's
- Opening Instagram to post but ending up spending an hour scrolling through your camera roll because you can’t find a single on-brand image to share
- Shying away from sharing the link to your shop because "it's not quite ready yet" when in actual fact it's been live for three years and you're just embarrassed about how your products look
- Knowing you should be reaching out to new clients but stopping yourself before you press "send" because you have a looming sense of dread that they'll take one glance at your Instagram account and think "she's not legit"
- Toying with the idea of increasing your prices but deciding against it because you know one glance at your brand won’t exactly stop your discerning dream clients and customers dead in their tracks
You could keep doing all of this. But it isn't really getting you any closer to your sales goals, is it?
Or?
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- Create consistent, elevated visuals that communicate a cohesive brand story (even if you're not a photographer!)
- Have a bank of hundreds of beautifully styled images (and know how to create more when you need them
- Develop a brand that people can't help but come back to again and again (and rave about to their friends!)
- Attract and convert new, paying dream clients or sell out your product collections
- Have the confidence to command your dream price point because your brand finally looks the part
You've already read the success stories of dozens of creative business owners who've traded trying to do it on their own for a step-by-step proven system — and it's worked out pretty well for them (I don't need to remind you of that).
Question is, will you be next?
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How? With consistent, elevated visuals, of course.
And with an internationally-renowned stylist and creative director by your side? You'll be unstoppable.
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I'm ready to create a brand that sells!
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TESTIMONIALS.
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