Internationally-renowned Stylist and Creative Director Sandra Chau pulls back the curtain on her signature visual brand storytelling method
…the kind that give you the confidence to command your dream price, pursue new opportunities, and share your Instagram handle (because you’re finally proud of the way your brand looks!).
^^^ Said *probably* no successful word-of-mouth referral ever. ^^^
Because clients/customers always want to get an insight about what they're investing in. And right now? Your visual direction is a little … well, let’s just say it went on that European inspo trip and got lost between the lavender fields and Barcelona coast.
You were told that magical brand shoot would fix everything. But you never really learned how to call the shoots on the overall visual strategy of your brand.
And now you’re itching to increase your prices (you’re DEFINITELY worth it), but one glance at your visual brand and you know your discerning dream won’t exactly stop dead in her tracks... won't connect with them.
Plus, let’s face it: you’ve already run through the images from your last brand shoot (you know, the magical one). And you shouldn't feel like you have to replace images from your brand every year. Or schedule a new shoot every 6 months because you're out of images.
So here you are, picking an image to share on Insta like photo gallery roulette—
Spin, scroll, click, sigh. I guess that’ll do. *post*
(I mean, how else do you decide between 27 photos of ONE SINGLE FRIGGIN' BOUQUET?)
Let's be honest: it's a visually-driven world, hun.
And you can have the best product, be the most kick-ass service provider, have bomb website copy, AND the most heart-felt captions ...
… but if your imagery isn't making them stop their scroll and stay put—they'll never even see you.
Yet 90% of information is communicated VISUALLY.
And in 2024 (and beyond!), your image-driven buyers are creeping on your photos—there’s no doubt.
But listen, no amount of stock photo subscription, hodge-podge collection from 13 different shoots, or all-over-the-place portfolio is gonna sugarcoat the truth: feeling insecure about your brand’s aesthetic kinda sucks.
But you know what’s worse?
Clicking around on Instagram and spying some industry newbie (okay fine, competitor) absolutely SLAYING it with her brand’s thoughtful suite of droolworthy images that just feel like them. Maybe you have the experience … but yup, she’s got the styled, scroll-stopping look—there’s no denying it.
And you want so BADLY to tick up your price point just a bit … but it feels a little wrong—
Your audience doesn't just want to see the final product.
They want the process.
They want to see your hands dirty.
They want to see behind-the-scenes.
They want you.
And nailing your brand images is how you show them that.
The A-to-Z blueprint for creative service providers and product businesses, for capturing the attention of the right clients and customers and command more sales with consistent, elevated visual brand — all in a 5 module, self-paced course, complete with styling video demonstrations, bite-sized lessons, templates and worksheets.
This is my my results-oriented visual storytelling system that's been put to the test by hundreds of creatives worldwide who've gone on to book their highest-paying clients, sell out their product collections, land magazine features, and collaborate with luxury brands (Dior and YSL ring a bell?)
Now, I'm handing over everything I've used to help them get there... to you.
That's why I created an artful, uncomplicated method for creatives who are ready to nail a curated, consistent brand image that commands their (dream) price point.
If you've tried your best to create a visual presence for your brand, but still have that "I've got NO idea what I'm doing" sinking feeling in the pit of your stomach and just wish an expert could tell you EXACTLY what to do…
Or…
If you feel fairly good about your brand but keep missing out on dream clients and customers and know you could flip this script if you just had the tools to make your brand that little bit more elevated, a little bit more you.
You need an uncomplicated system to follow.
One that draws on the exact method I've developed over 10+ years' experience directing and styling campaigns for luxury brands all over the world – brands like Plann, Naked Lab, SOL Loungewear, Tea Nomad, and Mishku Studio.
That's why inside the Branding Shoot Method, you'll get the very path I take my clients on—the path that takes them from crickets to getting enquiries within weeks of putting their learnings into action AND then BOOKING their IDEAL clients within months.
And this is even before they’ve put their branding images out into the world!
When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I’ve already made back my 4 figure investment in my images (and then some!).
When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I’ve already made back my 4 figure investment in my images (and then some!).
This kind of access is usually only reserved for my 1:1 clients who pay well over $5,000 for my services, but you can get access to me as your personal Visual Brand and Strategy Consultant at no added cost.
If you want my eyes on any part of your creative process (think planning your brand shoot, reviewing your run sheet, brainstorming image ideas, sifting through your images, and more), or you find yourself feeling stuck and need help getting back in momentum, simply book in your 2 x 1:1 calls within 12 months and we’ll make it happen.
Never feel alone as you create your elevated brand when you have access to our Private BSM Facebook Community for daily support, audits and feedback.
This is the place where you can submit your work for immediate feedback, get personalised reviews and audits from Sandra (on anything and everything from your shoot ideas to your image collections to your brand's strategy and more!), ask your burning questions, share wins, and find collaborative partners to do shoots with.
After guiding hundreds of students through this program over the last 5 years, I know exactly what holds people back and what helps them take serious action
Glean tips and tricks from some of the best women in biz in virtual-wine-date-style interviews. I've carefully curated a selection for you, including:
- ASHLYN CARTER, COPYWRITER: A deep-dive into the art and science of crafting copy that converts (ahem, the WORDS that come alongside those new beautiful images)
- HALCYON HIVE, PINTEREST STRATEGIST: A how-to on starting a Pinterest strategy that fills your boards with images that generate leads
- MISHKU STUDIO, GRAPHIC DESIGNER: A crash course in how to create a strong brand that allows you to command your dream price and convert more sales
- KATIE O. SELVIDGE, PUBLISHER OF COTTAGE HILL MAGAZINE: A conversation about authenticity on Instagram and her refined outlook on the platform
... and more!
“Sandra has helped me understand how to craft with intention before I even pick up my camera! She has a gift for getting right to the heart of what a brand or client needs to communicate their message. If you are in the business of creating visual content, BSM is the perfect tool to help you elevate your imagery so you can attract your ideal client and communicate your worth effectively!”
“Sandra has shown me the power of visuals in communicating with other brands because as soon as I implemented her methods of being more intentional with my imagery, I finally stopped getting ghosted by brands and actually started getting noticed!"
“Since joining BSM, I have achieved more than I ever thought I'd achieve so early on in my business! Sandra gave me the confidence to do a photo shoot and use Instagram more to show up for my brand. Sandra is so supportive and really wants you to achieve your goals. I have learnt so much from BSM and I am so grateful for it!"
If you’re a shop owner who wants to double your sales, sell out your products or get more retailers to carry your line, you need the Branding Shoot Method®.
If you’re a creative service provider who wants visuals that allow your dream clients to instantly see your value and book more dream clients, you need the Branding Shoot Method®.
If you’re a photographer who wants to strategically elevate your portfolio so you can book more dream clients or raise your prices, you need the Branding Shoot Method®.
So, yes, if you are an online creative business owner in any way, shape or form, and you want to finally feel proud of the way your brand looks so you can open the doors to more opportunities, you need the Branding Shoot Method®.
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SAVE $500 WITH OUR SPECIAL BIRTHDAY SALE
(discount automatically applied at checkout).
Now, I typically charge $5,000+ to work 1:1 with brands like Plann, Naked Lab, SOL Loungewear, Tea Nomad, Rhapsody in Gold and Mishku Studio (to name a few) to craft imagery that helps them get booked and sell out their collections. But I know it's not practical to hire "me" every time you need photos for your brand.
That's why I've made the Branding Shoot Method® ready for you to access today for less than the price of that iPhone that's on your desk.
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Say "yes" to the Branding Shoot Method®
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When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I’ve already made back my 4 figure investment in my images (and then some!).
That's EXACTLY what happened to Azalea, a calligrapher & designer. After using the Branding Shoot Method® to create a bank of consistent images that elevated her brand, she got noticed by Dior (yes, the Dior) when they were searching for a calligrapher to create their event invites.
And if that wasn't life-changing enough, she's gone on to have some more jaw-drop moments...
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"Before BSM, I didn't have any specific style and I was never satisfied with my pictures. After BSM, I saw an 80% increase in enquiries and an increase in following in just a few months. I booked out my first calligraphy workshop and now have a regular on site calligraphing job with 2 major luxury brands, one of which was on my dream client list when I first started my business!”
Azalea, Azalea Calligraphy & Design
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You too can increase your enquiries and book high-end clients.
And while Dior may not be front and centre on your vision board, I bet you've got your own list of "instant YES!" clients or customers in mind.
Question is: How many more dream clients or customers do you think would say "yes!" to you if you finally had elevated visuals that communicated the value of your brand?
A whole lot more than ever before?
Truth is, creating show-stopping visuals with the Branding Shoot Method® will not only open up the doors to more of the right clients and customers, it will also allow you to enjoy incredible outcomes like these...
...adding an extra digit or zero to your product or service price, confident that no one's batting an eye at it, because your work and product finally communicates the value you want to charge
...having confidence in your brand and finally no longer embarrassed about the way your brand looks
...seeing consistent sales and finally having cash flow for the business.
...pivoting to that new area of work you love and KNOW you're amazing at, because you now have the visual proof to back it up
...booking out your calendar for the entire year with dream clients and finally having the freedom to travel, be present with your kids, and do whatever your heart desires
...saying no to projects that don't align with you because you no longer need to take on anything and everything that comes your way just to get cash
Would any of the above benefits change the business game for you?
I think yes.
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"I booked an onsite brand activation job for YSL! I also got a job with Aesop! They found me on Instagram and really liked my style! These opportunities were only possible because BSM taught me how to shoot images for my brand and create a cohesive aesthetic for my website and social media."
"BSM was such a rewarding and uplifting experience. It has really helped me take my photography business forward. I have honed in on the aesthetic of my photography, which has led to attracting fabulous clients who love my style and who I love working with! I feel so grateful to Sandra for sharing her knowledge with such passion and caring – she really goes above and beyond!"
"If someone could help you turn your words and thoughts into beautiful images that really resonates with your audience, it would be Sandra. I have finally been able to grow my brand by targeting the right audience through imagery. Retail stores have been reaching out to me to carry my pieces, I've been featured in countless magazines, and have a upcoming pop up collaboration with Madewell! ! I now have a stable source of income and cash flow for the business. None of this would've have been possible without the cohesive brand I was able to build with BSM."
The Branding Shoot Method® includes lifetime access to the 5 game-changing Chapters, exclusive bonuses, private community, and personalised support from internationally-renowned Creative Director and Stylist Sandra Chau.
I've had students start booking new clients and making more sales with their elevated images in just 90 days after joining.
...so I know that you’ll be able to get results in just a few months too.
But of course, if you want to take longer or revisit the program content in the future, you can do that as you have lifetime access.
But as a business owner myself, I know firsthand what it's like to enrol in a program and then forget about it, leaving it to collect dust on the proverbial online course shelf. I don't want this to be another one of those programs for you. Let me clarify: This isn't another one of those programs.
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Because you wouldn't want something that holds the power to dramatically transform your business to just sit by the wayside, would you?
I've given you lifetime months access, but because I care about you taking action and getting results... it’s important you actually do the work sooner rather than later. And I’ve made that really easy with digestible bite-sized lessons so you can take action, and start seeing results in a matter of months.
So, give yourself the time to invest in your brand. And let's see if your brand is not wildly more recognisable, profitable, and professional, all because you took the time to elevate your brand imagery (psst: it will be!).
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How do I know if this will be worth my investment?
You've read the testimonials and seen what's been possible for other students who took the leap and joined the Branding Shoot Method® ... but now it’s your turn to make a decision.
I know what it’s like to be a solopreneur where you are wearing so many hats and it feels like you can’t spend time on your visual brand at this stage, but what if you could see the same change in your business as our alums and create a brand that makes you feel confident to shout it out from the rooftops?
I want that for you and I don't want you losing opportunities because of your visual brand.
Remember, growth happens outside of your comfort zone.
The areas of your business you procrastinate on are the areas that’ll see the biggest growth!
If you’re ready to prioritize your visual brand and get set up for consistent sales in 2024, join me inside the Branding Shoot Method®. Let's do it together.
How do I know if this will work for me and my brand?
The Branding Shoot Method® is designed for anyone with a visually-driven online business (whether product or service based), the kind that is always in need of scroll-stopping imagery for social media, website, Pinterest, or other brand platforms.
From graphic designers, floral designers, photographers, calligraphers, makers, artists to business coaches, calligraphers, and other product-based businesses — the Branding Shoot Method® teaches you to create consistent, elevated visuals for YOUR brand.
If you’re currently in the throes of starting your business, or if you’re already a few years in but still not able to book those dream clients or aren't seeing the sales and bookings you know your brand deserves, this course will show you how to change that.
Couldn’t I just hire someone to do this all for me?
You could, but it can set you back a minimum of $8,000+ on a team of experts to create it all for you... and that’s only for one shoot.
Here’s the thing: creating consistent, elevated brand visuals isn't just something creative directors and stylists should be able to do – it’s something every single brand owner should be able to do for themselves. Becoming your own creative director and stylist allows you to create cohesive brand visuals that truly reflect your brand – because, after all, no one knows your brand as well as you do.
Plus, what does the ability to create new brand imagery at the drop of a hat without having to rely on anyone else really mean to you, my friend? It’s quite literally the difference between having a mish-mash of a brand and a brand that does the selling for you. That’s powerful.
How long do I get access to the course for?
You get lifetime access to the course materials and 12 months access to the Facebook Group and 12 months to utilise your milestone calls.
Do I need to be a photographer to be successful in this program?
Nope! We have photographers and non photographers alike who take the program.
If you're not a photographer, that's fine, because I will teach you how you can get those awesome images without having pro skills. In fact, you don't even have to take the pictures if you don't want to. I'll give you my proven model on how to work with creative vendors, including photographers, so that you can get the "look" you want out of your head and into their head.
Plus, I’ll show you how you can create dozens of show-stopping images using just the camera on your phone, so it won’t matter if you don't have a DSLR or a big photoshoot lined up with all the pros – you can get started at home!
I'm a photographer. Will this help me shoot better for my clients?
YES! I've had photographers use the blueprint from the Branding Shoot Method® to transform their visual strategy into an integrated feed that gets them booked out. The great thing about the blueprint for photographers is that you can apply it to your own creative process to craft more intentional content for your brand and your clients. Just ask BSM student and photographer Sara Weir.
"Applying Sandra’s process to my own has given me new insights that directly affect the content I create for my brand and clients! TheBranding Shoot Method’s process of intentionally crafting images to communicate value and aesthetic even helped me create images to pivot into a new industry!”
What if styling doesn't come naturally to me?
I know — styling your own work or products may give you heart palpitations. Even if you're thinking "I'm NO creative director, Sandra,” I'll show you how you CAN do this.
All you need to do is follow the straightforward method I've already laid out for you, complete with step-by-step guides, bite-sized tutorials, and templates, and you'll be calling the shots with a creative director's honed eye in no time. This will allow you to style with ease so you can translate your vision into a shoot for yourself or your clients time and time again.
The result? Folders and folders of strategic images you can draw on for years to come — and a consistent, elevated brand that lets you capture the attention of the right clients or customers... command your dream price point... pursue new opportunities... and keep doing what you love.
What if I have another question not listed here?
You can also write to me at hello@schoolofvisualbranding.com or DM me on Insta and I’ll happily answer your questions to see if it's the right fit for you.
ready to increase your sales in 2025?
COME BEHIND THE SCENES ON A TOUR OF THE BRANDING SHOOT METHOD®
When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I’ve already made back my 4 figure investment in my images (and then some!).
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT. When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavour there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
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TESTIMONIALS.
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